Wendy’s can’t open shops in The Netherlands, Belgium, and Luxembourg because there is a guy with a snackbar with a similar name in Goes that has the right to the name since 1995 in the Benelux.
The best part is that if they asked the guy nicely he’d be all too happy to struck a deal for an early retirement, but in typical American fashion they immediately showed up with lawyers and sued.
He made provisions since to ensure the US Wendy’s will never get that name, including opening more locations so that they’re now a “fast food chain” as well.
Doesn’t stop them opening up as “Hungry Janet” or something.
Burger King opened as Hungry Jacks in (Queensland?) Australia as “Burger King” already existed. But is also now trading under the “Burger King” brand in some places.
Wendy’s can’t open shops in The Netherlands, Belgium, and Luxembourg because there is a guy with a snackbar with a similar name in Goes that has the right to the name since 1995 in the Benelux.
The best part is that if they asked the guy nicely he’d be all too happy to struck a deal for an early retirement, but in typical American fashion they immediately showed up with lawyers and sued.
He made provisions since to ensure the US Wendy’s will never get that name, including opening more locations so that they’re now a “fast food chain” as well.
Doesn’t stop them opening up as “Hungry Janet” or something.
Burger King opened as Hungry Jacks in (Queensland?) Australia as “Burger King” already existed. But is also now trading under the “Burger King” brand in some places.