Amazon’s Video Ad Push Expected to Generate an Extra $5 Billion in Revenue
www.bloomberg.com
Amazon.com Inc.’s push into video advertising will boost annual revenue by as much as $5 billion, according to a Bank of America analysis, mostly generated by new television-style commercials on Prime Video.

Amazon Video Ad Push Seen Generating Extra $5 Billion in Revenue::Amazon.com Inc.’s push into video advertising will boost annual revenue by as much as $5 billion, according to a Bank of America analysis, mostly generated by new television-style commercials on Prime Video.

  • triptrapper@lemmy.worldEnglish
    1·
    11 months ago

    That MSN article has some numbers that don’t add up.

    The news is that the streaming giant is accountable for over half of the 4.4 million subscriptions lost in Spain alone in recent months…

    The analysis firm asserted that 1.6 million users have left the home of series like Stranger Things overall…

    The online streaming service had reported that it had added nine million new users, bringing its total number of subscribers to 247.15 million, during the most recent fiscal disclosure of data.

    Ignoring the fact that 1.6m isn’t “over half” of 4.4m, the last paragraph says that they added 9m new users. Am I reading this wrong?

    • bitwaba@lemmy.worldEnglish
      5·
      11 months ago

      That’s 9m globally compared to the 1.6m/4.4m in Spain. They’re still adding new users in emerging market countries. I’d imagine the issue is that their users are falling off in their previously established markets (probably western countries, which I’m guessing make more money per sub too).