Cat@ponder.cat to Technology@lemmy.worldEnglish · edit-25 days agoApple Maps paid search ads under consideration in monetization push.appleinsider.comexternal-linkmessage-square44fedilinkarrow-up1256arrow-down12
arrow-up1254arrow-down1external-linkApple Maps paid search ads under consideration in monetization push.appleinsider.comCat@ponder.cat to Technology@lemmy.worldEnglish · edit-25 days agomessage-square44fedilink
minus-squareIllNess@infosec.publinkfedilinkEnglisharrow-up5·5 days agoIt is. That’s actually really cool. But if they do start including ads, why would advertisers use a less effective and accurate platform than Google Maps? Either they change or their ad placements are cheaper. If they aren’t maximizing profits then why put ads at all? It’s not like they are losing profits.
minus-squareArbiterXero@lemmy.worldlinkfedilinkEnglisharrow-up3·5 days agoWhy put ads on a new venue that may reach users that don’t use Google maps? Even if that ad is less effective, it’s still going to have some effectiveness
It is. That’s actually really cool.
But if they do start including ads, why would advertisers use a less effective and accurate platform than Google Maps?
Either they change or their ad placements are cheaper.
If they aren’t maximizing profits then why put ads at all? It’s not like they are losing profits.
Why put ads on a new venue that may reach users that don’t use Google maps?
Even if that ad is less effective, it’s still going to have some effectiveness