Don’t just highlight the terrible shit that happened. Biden’s done some things and helped a lot of people. I think they should do ads showing ordinary folks who Biden helped out, in the format of Apple’s old “Switch” ad campaign.

Normal folks standing in front of a white background talking about who they are and how Biden helped them. “My student loans were just… gone.” “I’m a railroad worker and now I have vacation days.”

At the end, it’s Biden standing with them saying “I’m Joe Biden and I approve this message.”

If Democrats need to fall in love, maybe woo them a bit.