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I’m fairly confident you and the person you’re replying to are on the same page. Drop the word “artificial” in their post and nothing conflicts with what you’ve said.
They have made a call to action to reject the societal norm, that they are not oblivious to, and hope that it goes via the first of the two scenarios you gave.
It was word of mouth for me. But now you’ve got me curious about occurrences of the term Lemmy on Reddit.