I feel like everyone is talking about this as if it was a PR thing, but I imagine these guys (and their families) started getting death threats immediately after. They could be getting specific threats about violence at their upcoming concerts. Now isn’t really the time to not take that kind of shit seriously unfortunately. Yes, it’s right-wing terrorism. Yes, it works. Unfortunately.
I see this as being more about self-preservation, and the safety of their families (and fans), than about PR. But maybe I’m wrong.
They develop software on Marshall Full-Stack amplifiers, rather than the smaller, less powerful Half-Stacks.
Hope that helps clear things up.