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This is one of the most interesting and fundemental discussions happening. Meta absolutely depends on being able to deliver targted ads towards users, it is a must for that business model.
So in the end it seems fair to ask users either to pay for the service costs, or accept the directed advertising.
What is even more interesting is what other ways this could work? How can a platform - in general, not just meta - provide a “free” service, without monetizing it with targeted advertising?
Are we going to have to get all users to pay for every little service we use? Are we willing to do that to avoid advertising? To avoiding targeting?
This outcome of this will be a lot more important than most people realise.
I am not actually sure about that. I have done some ad campains on facebook, and with the price I see per. impression, if the average users sees 1000 ads or promotee posts a month, the the price is about right.
That is 33⅓ ads or sponsored posts the user will scroll past every day, I don’t think that is unrealistic.