That’s how I read it!

even without darkreader!

You may not remember the brand, but sounds to me like you got yourself a Brother laser printer.

It’s just 28% more than the CTR of the other ad methods. It isn’t necessarily 4ish times. Let’s say before they were getting 100 clicks per ad with the old format. With the new format they’re getting 100*1.28=128 clicks.

The study also defines children as 1-19 year olds. 0-1 isn’t considered (which is a big number of deaths that aren’t guns) and 18-19 shouldn’t be considered because they aren’t legally kids. However, if you leave 18-19 out then you don’t get the benefit of skewing the data with more gang violence.