True, thank you for pointing that point out, because this actually does show an important angle of messaging ahead. What makes the article itself cope in my opinion, is its misleading headline and overall presentation. It’s tabloid-level of presenting the message, your interpretation is actually a lot better.
Basically this, but usually the best ideas come to me during smoke breaks instead. (Still trying to kick that addiction, don’t smoke, kids, I’ve managed to get rid of alcohol and other drugs I experimented with in the past, nicotine just won’t fucking stop with the fucking urges, even when you manage to “quit” for months at a time.)