EA actually got rich making decent games before their (very early!) foray into enshittification. Can you imagine they went 10 years without yearly EA Sports crap?
Similarly, Ubisoft (then Ubi Soft) used to put out pretty good ones.
Looks like money spoils people.
It’s not an easy sexuality to figure out, and I imagine the almost complete lack of ace visibility prior to cca 2020 did not help