Well, yes and no. Paying that fine once would just be a cost of doing business, but now that the precedent has been set if they continue to do it they’ll continue to get fined in that order. Those fines won’t need court cases, so they’ll need to be paid quickly and in full. Sure, the fine they received didn’t really hurt them but it will change their behaviour. It will also prevent others from engaging in the same behaviour.

I don’t think the EU wants to bankrupt companies like Apple - it’s not in the collective best interest. They need to guide behaviour by setting up punishments that are deterring but not destructive. I think €500m fits that pretty well - it’s akin to giving a child a timeout while their friends play or a smack on the back of the hand. It’s doing what it’s intended to do.