Has there been a company that has experienced such a fast fall from grace as Google?
Mere years ago they were viewed as the bastion of intellectuals in tech. They worked on stuff that was deemed “not evil”, people that worked there were deemed the best and brightest, and their culture was celebrated so highly that literal movies have been made about working there.
Obviously, the reality is different from the vision, but in a short amount of time they’ve implemented URA, have had multiple mass layoffs where people were locked out overnight with no more than a sentence in an email after a decade of work, have doubled-down on enshitification of their services, and have alienated a significant chunk of their workers through RTO and cost cutting.
Anyone who bought into the don’t be evil story / marketing is being willfully naive. Like all the big tech companies they’re basically intelligence fronts. Big tech is big brother. You don’t even have to look hard to see how intertwined with the CIA / NSA Google had been from the beginning. Furthermore, Snowden’s exposure of PRISM made it clear that it wasn’t just a few grants early on, it was setup by design to limit govt liability yet allow mass surveillance to go on unabated and the entire launch of Gmail is yet a single token example. Don’t trust big tech.
Still, they completely pulled out of China to protect their users’ privacy the moment China asked for full access to their data. Google back then was completely different than today. Google today will never pull out of China and give up revenue from the most populous country in the world. In fact, I think Google will reenter chinese market the moment Chinese government let them. Out of all big tech, only Google not having any presence in China even though Android is very popular there. Google execs are probably cursing their “don’t be evil” predecessor for pulling out of China now.
Maybe, but I do believe at least then being aspirationaly not evil made it a much different company. It made people try to be better both in and outside google even if at some level it was still a big corp doing big corp things.
Whatever it is now is a boring husk of what it was and I think you can draw a line from that to those naive people and their belief in that principle trying to make awesome things and a better world.
Maybe that’s just me looking back with rose colored glasses though.
Has there been a company that has experienced such a fast fall from grace as Google?
Mere years ago they were viewed as the bastion of intellectuals in tech. They worked on stuff that was deemed “not evil”, people that worked there were deemed the best and brightest, and their culture was celebrated so highly that literal movies have been made about working there.
Obviously, the reality is different from the vision, but in a short amount of time they’ve implemented URA, have had multiple mass layoffs where people were locked out overnight with no more than a sentence in an email after a decade of work, have doubled-down on enshitification of their services, and have alienated a significant chunk of their workers through RTO and cost cutting.
Anyone who bought into the don’t be evil story / marketing is being willfully naive. Like all the big tech companies they’re basically intelligence fronts. Big tech is big brother. You don’t even have to look hard to see how intertwined with the CIA / NSA Google had been from the beginning. Furthermore, Snowden’s exposure of PRISM made it clear that it wasn’t just a few grants early on, it was setup by design to limit govt liability yet allow mass surveillance to go on unabated and the entire launch of Gmail is yet a single token example. Don’t trust big tech.
Still, they completely pulled out of China to protect their users’ privacy the moment China asked for full access to their data. Google back then was completely different than today. Google today will never pull out of China and give up revenue from the most populous country in the world. In fact, I think Google will reenter chinese market the moment Chinese government let them. Out of all big tech, only Google not having any presence in China even though Android is very popular there. Google execs are probably cursing their “don’t be evil” predecessor for pulling out of China now.
Maybe, but I do believe at least then being aspirationaly not evil made it a much different company. It made people try to be better both in and outside google even if at some level it was still a big corp doing big corp things.
Whatever it is now is a boring husk of what it was and I think you can draw a line from that to those naive people and their belief in that principle trying to make awesome things and a better world.
Maybe that’s just me looking back with rose colored glasses though.
URA? Ironically, Google doesn’t define it in regards to themselves.
Unregretted Attrition. It’s basically stack ranking, where the company plans to fire a percentage of its staff every year.