Google’s YouTube and Spotify Technology SA, the world’s most popular video and music services, are joining Netflix Inc. in steering clear of Apple Inc.’s upcoming mixed-reality headset.
  • Users of those services will be steered toward the web
  • Searches indicate apps from Meta may also be unavailable

Bypass paywall: https://archive.ph/4kfYI

  • Pepsi@kbin.social
    166·
    11 months ago

    do you seriously think retail consumers are the demographic Apple is trying to capture right now?

    talk to some creative professionals & craftsmen. my company used to work with hololens on a regular basis but there way too much jank in how it performed in a live setting. If the Vision Pro provides even the same level of utility but manages to make live object rendering & tracking consistent and reliable, they’re going to sell truckloads. Hollywood alone has probably 100 different ways to use this tech on set to slim creative workflows and save time (and therefore money). a $5000 headset is practically a rounding error when your principals cost 10x that per hour.

    • MeatsOfRage@lemmy.worldEnglish
      114·
      11 months ago

      How is retail not their demographic? All the marketing for this thing has people sitting on the couch, watching movies, viewing their children’s photos in 3D, relaxation and meditation, taking photos with the headset on at a kids birthday, playing NBA 2K24, browsing news, spacial audio. Even the work stuff is pushing things like FaceTime and virtual screens. If retail consumers aren’t their demographic someone should let the marketing department know

      • Pepsi@kbin.social
        48·
        11 months ago

        You’re a retail consumer and you’re confused why all of the messaging you’re seeing is geared towards retail consumers?

    • originalucifer@moist.catsweat.com
      64·
      11 months ago

      nope, i think this will sellout to their core audience, the 1%s. its just funny many people think they are part of that number.

      but my point is, this isnt a mass market device. its not a new ipad or iphone… this is an imac. a niche product for their niche audience.

      even your example is hardcore niche and no where near an actual, large scale adoption

      • Pepsi@kbin.social
        53·
        11 months ago

        why would it need to be a massive immediate retail success?

        moreover, why do you seem so irritated that you might not be the target audience here?