Apple undoubtedly faces a tough time trying to convince people to spend three and a half thousand dollars on a its upcoming headset. To ensure potential buyers...
Apple hopes to convince people to buy its $3,500 Vision Pro headset using free 25-minute in-store demos::undefined
All it has to do is impress people enough that they hear about the 500 dollar headsets that are almost as good. Or the 250 dollar headsets that are almost as good as those. As long as they don’t go as low as the 50 dollar headsets that are not as good relatively as being worth 50 dollars compared to the other headsets.
By getting it in the hands of a bunch of influencers, it’ll do what Apple devices always do, make stuff look like a good idea for normal people to use too, not just nerds. Just to show normal people, who have probably had limited or bad experiences with VR, that there is “a” price point that solves almost all their problems with it.
Most will balk at the price, but have their perspective changed anyway. And some of them will look into or passively hear about other cheaper options. And then practically priced headsets will gain more marketshare and software will be worth the financial investment to make. It’s unfortunately not a quick process, and it’s only one part of that same process. But it’s a pretty important part.
VR software has already been in a pretty good place for a few years, but it can always use “more and better”, as with any software ecosystem.
All it has to do is impress people enough that they hear about the 500 dollar headsets that are almost as good. Or the 250 dollar headsets that are almost as good as those. As long as they don’t go as low as the 50 dollar headsets that are not as good relatively as being worth 50 dollars compared to the other headsets.
By getting it in the hands of a bunch of influencers, it’ll do what Apple devices always do, make stuff look like a good idea for normal people to use too, not just nerds. Just to show normal people, who have probably had limited or bad experiences with VR, that there is “a” price point that solves almost all their problems with it.
Most will balk at the price, but have their perspective changed anyway. And some of them will look into or passively hear about other cheaper options. And then practically priced headsets will gain more marketshare and software will be worth the financial investment to make. It’s unfortunately not a quick process, and it’s only one part of that same process. But it’s a pretty important part.
VR software has already been in a pretty good place for a few years, but it can always use “more and better”, as with any software ecosystem.