- Adobe has announced pricing changes to its Creative Cloud subscriptions that will take effect from the middle of next month.
- It cited “continued innovation” as a reason to overhaul the pricing for its creative software suite.
- The changes only affect users in the US, Canada, and Mexico for now.
Yes, creative jobs near universally provide licenses to creative cloud. Aside from companies not hiring people without that experience, the amount of saved assets and templates, along with the deep integration between apps makes the prospect of a full “migration” a ridiculously expensive prospect.
The value in these assets is not just in video files or pictures you can easily migrate to another app. It’s the complex scripts and templates that allow creatives to make custom branded content on the fly. Like a lower third that adjusts styling depending on the name you put in, and auto resizes to fit the text, etc.
Is it just me, or does that sound like a monopoly?
Do any creatives attempt to create assets for another platform?
I’m really not blaming creatives on this one. Obviously they need to make money. But this seems like a clear case of advantage being taken against one skillset by virtue of monopoly.
I’d say it seems like the key issue affecting creatives, if AI didn’t exist.
As an outsider: how did we get to a point where every creator is limited to one box?