Is LTT the rule or exception tho for that premium vs ads metric? LTT viewers are more on the nerdy side so more likely to have adblocking software. Not saying the data is wrong or anything, I just wonder how it fares on more general topics like cooking, fashion, travel etc.
Not to that extent, no.
You can argue that not all watchtime is equal and hence the distribution of youtube premium money shouldn’t be proportional but otherwise its hard to argue.
Is LTT the rule or exception tho for that premium vs ads metric? LTT viewers are more on the nerdy side so more likely to have adblocking software. Not saying the data is wrong or anything, I just wonder how it fares on more general topics like cooking, fashion, travel etc.
Not to that extent, no. You can argue that not all watchtime is equal and hence the distribution of youtube premium money shouldn’t be proportional but otherwise its hard to argue.