Analysis Mozilla this week said it has acquired ad metrics firm Anonym, touting the deal as a way to help the online advertising industry support user privacy while delivering effective adverts.
Essentially, Moz has bought an outfit, founded in 2022 by former Meta executives, that among other things helps advertisers and ad networks measure how well online adverts are performing and that they are being seen by the right audiences, in a way that ideally preserves people’s privacy.
As services like Oracle Advertising fall victim to reduced data availability, those aiming to reinvent the ad market in a more legally compliant form have grown fond of the phrase “privacy-preserving.”
Asked whether Mozilla has any concerns that its user base, many ardent ad-blockers among them, will oppose Anonym, a spokesperson for the Firefox house told The Register advertising as a business model is what allows the internet to be free and open to everyone, though there’s still room for improvement.
In that way, it provides a compelling competitive vision to those proposed by the dominant ad platforms today, where data is consolidated behind their already high garden walls and advertisers and consumers are asked to trust them that they are protecting privacy."
Garcia said that given Mozilla’s work to advance tracking protection and the positions they’ve taken about the need for regulatory interventions that limit first-party data sharing to promote competition, there’s reason to be optimistic about the Anonym deal.
The original article contains 933 words, the summary contains 239 words. Saved 74%. I’m a bot and I’m open source!
This is the best summary I could come up with:
Analysis Mozilla this week said it has acquired ad metrics firm Anonym, touting the deal as a way to help the online advertising industry support user privacy while delivering effective adverts.
Essentially, Moz has bought an outfit, founded in 2022 by former Meta executives, that among other things helps advertisers and ad networks measure how well online adverts are performing and that they are being seen by the right audiences, in a way that ideally preserves people’s privacy.
As services like Oracle Advertising fall victim to reduced data availability, those aiming to reinvent the ad market in a more legally compliant form have grown fond of the phrase “privacy-preserving.”
Asked whether Mozilla has any concerns that its user base, many ardent ad-blockers among them, will oppose Anonym, a spokesperson for the Firefox house told The Register advertising as a business model is what allows the internet to be free and open to everyone, though there’s still room for improvement.
In that way, it provides a compelling competitive vision to those proposed by the dominant ad platforms today, where data is consolidated behind their already high garden walls and advertisers and consumers are asked to trust them that they are protecting privacy."
Garcia said that given Mozilla’s work to advance tracking protection and the positions they’ve taken about the need for regulatory interventions that limit first-party data sharing to promote competition, there’s reason to be optimistic about the Anonym deal.
The original article contains 933 words, the summary contains 239 words. Saved 74%. I’m a bot and I’m open source!