Ah, I see. It’s true that these issues cast a negative light on AI, but I doubt most people will even hear about most of them, or even really understand them if they do. Even when talking about brand security, there’s little incentive for these companies to actually address the issues - the AI train is already full-steam ahead.
I work with construction plans in my job, and just a few weeks ago I had to talk the CEO of the company I work for out of spending thousands on a program that “adds AI to blueprints.” It literally just added a chatgpt interface to a pdf viewer. The chat wasn’t even able to actually interact with the PDF in any way. He was enthralled by the “demo” that a rep had shown him at an expo, that I’m sure was set up to make it look way more useful than it really was. After that whole fiasco, I lost faith that the people in charge of whether or not AI programs are adopted will actually do their due diligence to ensure they’re actually helpful.
Having a good brand image only matters if people are willing to look.
there’s little incentive for these companies to actually address these (brand security) issues
this is where i disagree, and i think the facts back me up here. bing’s ai no longer draws kirby doing 9/11. openAI continues to crack down on ChatGPT saying slurs. it’s apparent to me that they have total incentive to address brand security, because brands are how they are raking in cash.
Oh, I’m sure they’ll patch anything that gets exposed, absolutely. But that’s just it - there are already several examples of people using AI to do non-brand-friendly stuff, but all the developers have to do is go “whoops, patched” and everyone’s fine. They have no need to go out of their way to pay people to catch these issues early; they can just wait until a PR issue happens, patch whatever caused it, and move on.
Ah, I see. It’s true that these issues cast a negative light on AI, but I doubt most people will even hear about most of them, or even really understand them if they do. Even when talking about brand security, there’s little incentive for these companies to actually address the issues - the AI train is already full-steam ahead.
I work with construction plans in my job, and just a few weeks ago I had to talk the CEO of the company I work for out of spending thousands on a program that “adds AI to blueprints.” It literally just added a chatgpt interface to a pdf viewer. The chat wasn’t even able to actually interact with the PDF in any way. He was enthralled by the “demo” that a rep had shown him at an expo, that I’m sure was set up to make it look way more useful than it really was. After that whole fiasco, I lost faith that the people in charge of whether or not AI programs are adopted will actually do their due diligence to ensure they’re actually helpful.
Having a good brand image only matters if people are willing to look.
glad i was able to clarify.
this is where i disagree, and i think the facts back me up here. bing’s ai no longer draws kirby doing 9/11. openAI continues to crack down on ChatGPT saying slurs. it’s apparent to me that they have total incentive to address brand security, because brands are how they are raking in cash.
Oh, I’m sure they’ll patch anything that gets exposed, absolutely. But that’s just it - there are already several examples of people using AI to do non-brand-friendly stuff, but all the developers have to do is go “whoops, patched” and everyone’s fine. They have no need to go out of their way to pay people to catch these issues early; they can just wait until a PR issue happens, patch whatever caused it, and move on.
the fact that you explained the problem doesn’t make it not a problem