The main advantages of Apple Car® is that it runs on Apple Road® and Apple Fuel®. It was made of commonly available standardised components such as nuts and bolts but with special Apple Thread Pitch® that require Apple Spanner® to use them. There are no instruction manuals to repair Apple Car®, only Apple Dealership® is permitted. The outcome of the marketing effort causes the users to eventually become delusional about the product, believing that they own the best product and refusing to entertain any evidence to the contrary, much like religious beliefs.