

Deadmau5.
The tapes of some of these Catholic hymns are getting kinda worn- let’s get some fresh beats to liven things up. And a laser lightshow in St Peter’s Basilica would help appeal to the “hip youths” ensuring a continued Catholic hegemony for the next century.
The Star Wars IP is still pretty new for them, so this might be more akin to surveying the media landscape to find where to drill down deeper. They will cut back, but only when they have identified a profitable and concrete course forward.